ar; ®[)e Bailp iHoroonVol. 33. No. 38. UNIVERSITY OF CHICAGO. WEDNESDAY. DECEMBER 7.1932 Price Three CentsProfessorsat theMicrophone DONATIONS TOFACULTY RELIEFFUND INCREASE Symphony PlaysModern Works inCampus ConcertBy ROBERT E. HERZOG‘‘The University stands as theleader in educational broadcast inthe United States. It has placedmore emphasis on developing: tech¬nique for the new medium o-f com¬munication than any other in.stitu-tion.” according: to Allen Miller,radio director and secretary of the ; Faculty and EmployeesWill Contribute$20,000Nearly $20,000 has so far beenpledgred to the University Emerg:encyRelief Fund by 559 members of theradio department, which has recent- i ^^culty and administration and em-ly celebrated the tenth anniversaryof its orgranization.“The work of the department isstill in its elementary stagres. Myprediction is that education will playa much more important part in fu¬ture radio profrrams. Just what partit will play depends on the abilityof institutions such as our own tomake education interesting:,” addedMr. Miller.The history of the radio depart¬ment reflects a development of manynew type.s of progrrams. The initialbroadcast was presented on Novem¬ber 28, 1922 over Station WMAQ..At- that time the University formedan association with this station whichhas la.sted to the present. ProfessorForrest Ray Moulton, then a mem¬ber of the Astronomy department,gave a twenty minute talk on ‘‘TheKveningr Sky.”Early BroadcastaOn Varied Subject*The early broadcasts consi.-^ted of ployees of the University, it was announced yesterday by Dean CharlesW. Gilkey, chairman of the Com¬mittee in charg:e of the raising- andadministration of the fund. The re¬port was presented at the monthlymeeting of the committee yester¬day.More than $1000 was expendedduring the month of November bythe Ca.se committee, a sub-group incharge of relief among former em¬ployees of the University, it was re¬ported by Arthur H. Kent, professorof Law and secretary of the Lawschool, who was recently appointedchairman to succeed the late Profes¬sor Ernst Freund.Number IncreasingThe number of former employeesto be taken care of is constantlyincreasing. .At present less than 50out of more than 200 Individualsand familie.s of those who previ¬ously worked for the Universityhave sought aid from the fund..Amounts ranging from $2.50 tolectures on varied .subjects. At first j $74 were appro^priated to the.sethree twenty-minutes talks by faculty i families la.st month. Each family ismembers were given each week, and a.ssisted by a case worker, and thethen the number was reduced to two. | amount of the appropriation is ad-During the first year and one-half j justed to the need of the individualprograms were broadcast from the j ca.se.station in the old Daily News build- ' At its meeting ye.sterday tbe com¬ing, In the Spring of 1924 the first : mittee approved the allocation of By DAVID C. LEVINEAlthough the program for yester¬day’s campus concert of the Chi¬cago Symphony Orche.stra includedSibelius’s first symphony, a ‘‘Sym¬phonic Intermezzo” by Florence Gal-njikian and the “Capriccio Espagnol”of Rimsky-Korsakow, Glazounow’s,“Carnaval,” was the only numberwhich, from the viewpoint of the au¬dience, might be called successful.The whirling gaiety that one as¬sociates with a carnival is the veryspirit and e.s.sence of this piece. It isMardi Gras in the hall while Glazou¬now’s music is being played; and‘‘Carnaval” was, for that reason, byfar the most sati.sfying part of the■program.It would probably be unfair toSibelius to call him a composer of asingle mood, but all his music is sointensely, so utterly imbued withFinland that one tends to secure theeffect of a single mood from it. Thefirst symphony is no exception. Itprexsents the typical Sibelius-Finland-ish landscape: the sky is' overcast,somewhere the wind is whisperingover a gray, rocky lake, and thehills stretching into the distance arehalf-hidden in a tenuou.s rolling fog.The ‘‘Symphonic Intermezzo” doesnot seem to be deserving of anygreat amount o^fi prai.se or condemn¬ation. It is well written, and muchof the orchestration is handled withutmost deftness, but the piece lacksthe indefinable qualities that set(Continued on page 4) LAW STUDENTSTO FORM FIRSTBAR ASSOCIATION Honor Freund atMemorial ChapelService Sunday FINAL RALLY OFCAP AND GOWNIS FUTILE; DIESElect Seven Officersat Meeting of NewOrganizationstudio was establi.shed on the quad¬rangles in Mitchell Tower. The.studio wa,s located in a room behindthe .<tage of the Reynolds Club The¬atre now' occupied by Fi-ank Hur-burt O’Hara, w'ith a control roomsome distance away.In 1925 President Ernest DeWittBurton appointed a radio committee $1500 to care for the needs of thesefamilies during the month. Addition¬al needs already have been discov¬ered in the first few days of thismonth, it was reportedExpenditures LimitedDuring the previous month a totalof $1520 wa.s expended by the Re¬lief committee. In addition to thewith the express purposes of super-1 amount allocated to the Ca.se com A. J. CARLSON TOLEAD DISCUSSIONAT PACIFIST CLUBAnton J. Carlson, militant chair¬man of the department of physiol¬ogy, staunch defender of vivisection,and advocate of world peace, willlead the di.scussion at the first meet¬ing of the Chicago branch of theAnti-War Committee, which will be 'held tonight in the Social Science 1 That a University Bar associationshould be established immediatelywa.s the comsensus of opinion at ameeting of more than one hundredand fifty members of the Law schoolstudent body which yesterday elect¬ed officers to carry out the plans ofthe new' organization.Officers cho.sen for the group are:Graydon Megan, president; CharlesBoand, vice-president; James Sharpe,secretary; and Sidney Zatz, treasur¬er. In addition, a representativefrom each class was selected for theboard of three directors, which now’comprises Robert L. Shapiro. LeoScgall, and Gardner .Abbott.Purpose of GroupThe purpose o" this new associa¬tion i.s to offer law .“Students an op-portunitv to meet prominent law¬yers in the city and to provide con-t'U'ts for students who have passedthe bar examination. This group willa).so become affiliated with both tbeIllinois State and Chicago Bar as- j.sociations and will be given .some ofthe many privilege.s that are allow’-ed members of the major organiza¬tions.One of the most important tishsthat thi.s new’ association will under¬take will be the publication of theLaw Review, the official Law schoolmagazine. It will be the work of thenew officers to devise some methodof financing the periodical and todecide on the editorial content. Thes’icces.s of the University Bar a.ssoci-ation in publi.shing a school maga¬zine as well a.s in accomplishing itsother aims will depend upon th'^ co¬operation of the entire student body,Harry Bigelow, dean of thf(Continued on page 4) Senior Council DecidesAgainst Publishingof AnnualA memorial .serv’ice for the lateErnst Freund, w’ho held the John P.Wilson profes.sorship of law in theUniversity until his death on October20, will be held in the Chapel Sun¬day afternoon at 4:30, it wa.s an¬nounced yesterday by Robert M.Hutchin.s', president^ of the Univer¬sity.Miss Jane Addams, head of HullHouse, vice-pre.^ident Frederic Wood- . ,ward, and Leo WoniiEer. prominent I meetins: yesterday definitely decidedChicago attorney and former student j "■«■'"■ “f the publication ofof Professor Freund, will speak at I th® ?f.l> and Gown. The eommittee,the commemorative service. Profes- eonsistinir of Rube Frodin Charles,sor Harry Bigelow, dean of the Law ' Jf-fy Sulcer,_ John Weir,school, will preside. A special committee appointed bythe Senior class council at its firstProfessor Freund was the fore¬most authority on public law in thecountry, and was also a specialist inthe field of legislative drafting. Hewas frequently called into confer¬ence by Congressional and legisla¬tive committees as an expert in pub¬lic law matters.Dr. Freund was associated withthe University since the establish¬ment o" the Law school in 1894. At I Warren Thompson, and Joseph Zo-line, was entrusted with the specialpurpose of deciding the ftate of thecollege yearbook.This negative action was taken in.spite of the fact that certain mem¬bers of the council, including Zo-line, its chairman, and Robert Bal-sley, expressed opinions in favor ofcontinuing the Cap and Gown. How¬ever, in view of actual existing con¬ditions, and as the re.sult of alto-! gether dispassionate reasoning, thehis death. President Hutchins euloig- committee has decided finally againstized him as ‘‘one of our greatest 'as "onescholar.*;, and an exceptionally stim¬ulating teacher.” President Hutchinsalso stated that, ‘‘Personally, hewa.s one of the choicest spirits Ihave ever known. His death is anirreparable lo.ss, not only to theUniversity commiunity but to legal.scholarship.” ‘‘Police Power,” and‘‘Standards of American Legi.sla-tion” were two of his books.MILLETT LOOKSAT CHANGING OFMODERN POETRYvising the programs and determiningthe policy of the radio department.Dean Gordon J. lining of the Hu¬manities division, was made chair¬man of the committee, a capacity inwhich he has served since that time.The committee at present numbersabout eighteen, composed both ofdeans and faculty members. In 1926Allen Miller wa.s chosen active direc¬tor of the programs.New TechnicalMethods DevelopedSince its inception at the Univer¬sity, the Radio department has in¬itiated new technical methods in pre¬senting educational programs. Theprimarj’ example of this was the de¬vising of class-room broadcasts. Inthe autumn ofi 1926 a graduate sur¬vey course in social science ‘‘Ameri¬can Life,” was broadcast from Har¬per, with considerable success. Thesurvey was conducted by ProfessorPercy Holmes Boynton, who was as¬sisted by a number of outstandingmen. Since that time, one class hasbeen broadcast each quarter. At thepresent Associate Professor Fred¬erick L. Schuman is giving his course,‘‘International Relations,” via air.In the Winter of 1931 an advancewas made in cla.ss-room broadcasts.The first course in science to be sentover the air wa.s Botany 105, pre¬sented by Professor Merle C. Coul¬ter. As a cour.se of this nature re¬quires blackboard demonstrationsand experimental work, outlines ofthe courses with appropriate dia¬grams were sent to the radio stu¬dents. When Dr. Coulter stepped tothe blackboard to make a drawing,he referred the radio audience tothe particular diagram. The plan ofissuing outlines of the course provedquite successful.Another contribution to radiotechnique made by the departmentwas the introduction oifi the Sundayevening round-table discussions. Thisprogram, begun in Feruary, 1931,was designed to present the conver¬sation of three men on problems ofthe day. It violated a well-foundedprinciple of radio, that of readingprepared manuscripts. A general out¬line of the points to be covered wasplanned beforehand, but the conver-(Continued on page 2) mittee, $270 was given to the Set¬tlement, $100 to the Social Seiwice a.ssembly room at 8.Joseph Cohen, delegate to the j/-/^ COUNCIL ACTSWorld Congre.ss Against War held in iAm.sterdam la'^t summer, and a stu- !dent of Biooklyn College, New idepartment of the Clinics, and $50 i York will speak on ‘‘The Student andto the Social Service department of War.” ON CHANGES INRUSHING RULES ‘‘Chaos in Poetry” was the sub¬ject which attracted five bundledpeople to the .Art Institute last eve¬ning to hear the fourth of a seriesof lectures on ‘‘Mr>dernism in Liter-Law j ature” by Fred B. Millett, Associate! Pi’ofes.sor of English. The technicalhandicap.s to the modern poet’s suc-ce.ss, the time-worn words andphrase.' and the obsolete metaphorsi were discu.ssed. and free verse wasj declared to lie the modern reactionto past conventional technique,Provident hospital, all enterprises(Continu*d on page 4)BUSINESS SCHOOLPICKS STAFF OFNEW QUARTERLYPlans for the publication of TheBalance Sheet, ^hool of Busine8.sQuarterly, will be drawn up and aworking staff will be selected at ameeting tomorrow afternoon at 3:30in Haskell Commons. This action istaken as a result of the favorablestudent reaction to a questionnaireissued last week by tbe StudentCouncil.In answer to the questionnaire,176 students turned in 143 votes forthe continuation of the publicationand only 26 against it; 102 studentsare willing to turn in personals, lit¬erary contributions, and other ma¬terial, and of these 66 have had pre¬vious journalistic experience. A priceof five cents is suggested for its saleby 108 people who responded.All business students are urgedto attend the meeting tomorrow. TheStudent Council will select staffmembers from those present, andhopes to set out a definite programin order that The Balance Sheet mayappear at the beginning of winterquai’ter. Anti-war committees are being or¬ganized in all universities and col¬leges in the United States to furtherthe work of the National StudentCongress Against War, which issponsoring a national meeting to beheld in Mandel hall December 28 and29.All campus clubs, organizations,and fraternities may elect delegatesto the Congress.The Chicago Committee, which hasrecently been orgranized, is givinga second lecture Decemer 14, whenFrederick L. Schuman of the Politi¬cal Science department speaks onthe subject ‘‘Geneva and MiosciowRoads to World Peace.”Unknown and UnsungInnominates Have MetFor Fifteen YearsENTRIES FOR FISKEPRIZE DUE MARCH 1Contributions for the Joseph Bill¬ings Fiske prize in poetry mu.st bein by March 1 in the office of theEnglish department in Ingleside hall.The prize is fifty dollars.Although each person is limited toone contribution, he may submit acycle of several poems. No limitationis placed upon the form of the poem.All contributions must be enclosedin a sealed envelope, which mustcontain a card with the name andaddress of the contributor. The man-u.script must be typewritten andsigned with a pseudonym. ^ By NOEL B. GERSONNames are deceiving, for they leadpeople to ignore things right undertheir noses. For the (past fifteenyears a group of prominent facultymembers has been meeting regular¬ly once a month. Few persons out¬side the group seem to have beenaware of the presence of' the club.Its lack of a name may explain theobscurity which has surrounded itsexistence since 1917.The solons have called themselves,the Innominates, which in plain-every-day-English, means the un¬named. Their meetings have beenprivate, friendly affairs where theair of congeniality and good cheerprevailed. 'There is no fear of lurk¬ing newspaper sleuths waiting tosnatch and print an idle word spok¬en in jest. This freedom from sur¬veillance and publicity has contrib¬uted to the fact that they have ex¬isted unsung for such a long time.Even their extreme moAesty andtheir astounding dislike of attentioncannot keep their unique organiza¬tion hidden under the proverbialbushel any longer. Truth will out,and did, yesterday afternoon. A(Continued on page 2) The Interfraternity Council at it.smeeting tonight will act upon therecommendations of its rules com¬mittee in regard to certain changesin the deferred rushing rules. Thecommittee, under the chairmanshipof James Simon, met last night atthe Zeta Beta Tau house and form¬ulated the fiol'lowing set of rules:Instead of a seven week periodof orientation after the beginningof spring quarter, followed by lessthan a week of rushing, there willbe one week of intensive orientationand one week of intensive rushingimmediately after the opening ofDuring the first week each day willbe divided into two periods, lunchand dinner. No fraternity may havemore than two dates with a fresh¬man during thi.s week, nor more thanone date any single day.Sunday, the seventh day ofl thefirst week, will be the occasion of anopen house in each fraternity. Fresh¬men may circulate freely, and can¬not be held against their will by anyhouse, the new rules state.During the second week—^that ofintensive rushing—the day will bedivided into • four periods. No fra¬ternity may have more than onedate with a freshman on any day. the project.Committee Outlines ReasonsTheir reasons weire sevteral, asoutlined yesterday. Most important isthe fact that business in general istoo badly off to present much op¬portunity of securing a sufficientquantity of advertising. In addition,the small number of student sub¬scriptions is considered an indica¬tion of too little interest by under¬graduates to warrant the publica¬tion of the Cap and Gown.Moreover, the time is now tooshort for the publication of a goodbook from the editorial standpoint.There is not enough time left to col¬lect copy for such a comprehensivepublication, in Newton’s opinion.Alumni Support UndesirableIt is also too late to receive anincome from the photographer forpictures. The Chri.stma.s .period is al¬ready here, and no photographercould be expected to make an ac¬ceptable offer at this late date.The alumni support which wasmentioned so often during the coun¬cil meeting should not be relied uponReplacing love. life, death, and i to in.sure the book’s financial success,PRESENT FIRST ISSUEOF ‘COMMENT TODAY“Comment,” the new literaryquarterly, appears for the first timetoday, and will continue on sale to¬morrow and Friday. .Single copieswill be fifteen cents, hut as a court¬esy to its subscribers. The Daily Ma¬roon incloses a free copy with eachissue of today’s paper.Copies may be bought at bothbookstores, Ida Noyes hall, Mandel,Cobh, Reynold.^ club, and other con¬venient points on campus. In this firstIssue, “Comment” presents the con¬tributions of five famous profession¬al writers and five student authors.Among the established writers whohave submitted articles to the newpublication are Edward Price Bell,Kay Boyle, Laurence Lee. Count 2eCullen, and Elder Olson. philosophy as themes for poetry are ,the urban .scene and mechanism, jAlong with these changes in sub- .ject matter ha.s come an alienation ;from nature. “The poet of today ;ha.s only occasional contact with :that range of experiences which in !the past has furnished some of our ;most beautiful poetry. Much that he !writes otf nature is from books.”The achievements of three modernpoets, Thomas Hardy, Robinson Jef-|iers, and T. S. Elliot were presented Iand their verse criticised. “Poetry is ito become not less but more import- Iant,” Mr. Millett concluded, “for jit te a form in which things of great- jer value can be most significantlypresented.” according to Newton. The entireburden should be assumed by the un-(Continued on page 2)HOLT SPEAKS ONLAYMEN'S FOREIGNMISSION REPORTUniversity CollegeOffers New CourseIn City PlanningProblems and trends in city plan¬ning and community growth will bediscussed in a special course an¬nounced by the IJniversity College An important question in religiouscircles recently, “Should foreignmissions be continued?”, was dis¬cussed by Professor A. E. Holt inBond chapel/yesterday in a lectureentitled, “An Assessment of the At¬titude of the Boards Toward theLaymen’s Report on Missions,”“The more perfect your institu¬tion,” stated Professor Holt, “themore difficult the administration ofits policies. Foreign missions shouldbe continued, but only after drasticchanges in their policies and theiradministration.”Recent controversy concerning thestatus of foreign! missions is duelargely to the publication last monthof a book entitled, “Rethinking Mis¬sions,” an investigation, otf the workfor the winter and spring quarters, j missions in foreign Delds. On theSunday of November 13, vice-ipresi-dent Frederic Woodward, who vis¬ited the Orient as a member of thisinvestigating committee, discussesthe book in the University Chapel,and will again review its contents onDecember 8.Charles S. Ascher, assistant directorof the Public Administration Clear¬ing House, and former secretaryand coun.sel of the City Housing Cor¬poration of New York, will give thecourse, which will be offered eachWednesday night from 7 to 9 o’clock.Phases of the new course includeconsideration of such questions as tocause and effect in high land valuesand skyscrapers, congestion and sub¬ways; the value of super-highwaysand elevated roads in relieving traf- ! The effect of the depression onfic jams; suburban and city land i the undergraduate is discussed invalues; the trend as to apartment I this month’s issue of the New Out¬buildings and home ownership; ! look by Warren^. Thompson, editor“blighted” areas of the city and j in-chief of The Daily Maroon. ThisTHOMPSON WRITES IN‘NEW OUTLOOK’ SERIEStheir future, and the economic, legal, ' is the second of a series of articlesfinancial, and administrative aspects | offered by the magazine in an en-of planning the city development, i deavor to present the viewpoint ofMr. A.scher brings to the course ; the undergraduate in typical col-the results of a wide field of ex- ^ legpes in the country with regard toperience, gained in his work, a.s as- j the current financial situation,sistant director of the Public Ad- i The subject matter of this articleministration Clearing House, and ■ will be reproduced in the editorialsecretary and counsel of the City j column of today’s and tomorrow’sHousing Corporation, of New York, i issue of The Daily Maroon.Hita siriliilPage Two THE DAILY MAROON. WEDNESDAY, DECEMBER 7. 1932. Niatlg ifflar00nFOUNDED m 1901The Daily Maroon is the official student newspaper of theUniversity of Chicago, published mornings except Saturday,Sunday, and Monday during the autumn, winter, and springquarters by The Daily Maroon Company, 5831 Univerq^y avenue.Subscription rates: $2.50 a year ; $4 by mail. Single copies;three cents.No responsibility is assumed by the University of Chicagofor any statemenU appearing in The Daily Maroon, or fcr anycontracts entered into by The Daily Maroon.Entered as second class matter March 18, 1903, at the post'office at Chicago, Illinois, under the Act of March 3, 1879.The Daily Maroon expressly reserves all right of publicationof any material appearing in this paper.BOARD OF CONTROLWARREN E. THOMPSON, Editor-in-ChiefEDGAR L. GOLDSMITH, Business ManagerRUBE S. FRODIN, JR., Managing EditorJOHN D. CLANCY, JR., Circulation ManagerMAXINE CREVISTON, Senior EditorJAMES F. SIMON, Senior EditorCHARLES NEWTON, JR., Student PublisherASSOCIATE EDITORSRobert HerzogDavid C. LevineEldward W. NicholsonEugene PatrickJane BiesenthalMelvin GoldmanWilliam GoodsteinBetty HansenBUSINESS ASSOCIATESWalter L. Montgomery Vincent NewmanEdward G. SchallerSOPHOMORE ASSISTANTSJohn BardenTom BartonNorman BeckerRuth BellDavid CookClaire DanzigerGeorge DasbachArooe DorinsonNoel Geraon Robert HasterlikMorton HechtHelen HiettRichard HookerHoward HudsonDavid KutnerDorothy LoebDan MacMaster Dugald McDougallMary Louise MillerRobert OshinsHoward RichSue RichardsonJeanette RifasJeannette SteinWilliem TraynorFlorence Wishnick iNight Editor: Edward W. NicholsonAssistants: Dorinson and RichWednesday, December 7, 1932YOUTH LOOKS AT THE DEPRESSION(This is the first of a series of three editorials whichcomprise a repi-oductiort of an article by the editor ofThe Daily Maroon which appears in the current issueof the AVw Outlook.)Urban life—hurried, strained, materialistic,sometimes gaunt and unpleasant in its social andeconomic aspects—is today surrounding many ofthe large universities of America and giving to itheir students a conception of the problems ofmodern society and an insight into the failures ofmodern economics that no previous generation ofcollege students has ever obtained. |We of the great city colleges are going to |school in the midst of a depression, and are grad- iuating into the world with that depression still jaffecting all of society.For three years we in the urban universitieshave been taught not only by the professors ofour institutions, but we have been learning andthinking under the rigid discipline of a major eco¬nomic debacle that has permeated every cornerof the city in which we study—an economic emerg¬ency that has created before our eyes acute socialproblems, extreme conditions of privation and so¬cial injustice, challenging opportunities for studyand research in laboratories provided by the city’s [neighborhoods, and ample reason for extreme |criticism and cynicism upon the part of students jwho are obtaining an education under these urbanconditions.What has this depression done to us—the cur¬rent college generation?What do we contemplate doing about it—thisworld-wide epidemic of social and economic sick- Iness? INo picture of what the undergraduate is think- jing today would be truly representative if it did jnot take cognizance of the effect of this current |depression upon his attitudes and plans for the |future. And no study of this current depression jwould be complete if it did not take into consid- |eration the fact that it will be the younger gen- |eration that determines the real significance of this |depression. jConsider the strange and paradoxical situation |under which we of the college world are today !pursuing an education. Thousands of us have jbeen busily preparing ourselves for several yearsto fill positions of responsibility in the world—yeton every side of our cloistered universities we seecountless unemployed, experiened, older men who |cannot find such positions of responsibility to fill.For several years, as college students, we havebeen eagerly learning of civilization’s method¬ologies and systems, of business practices andtechniques, of social standards and ideals, of poli¬tical principles and practices. Now, in the pastthree years, outside the sheltered environments of 1our campii, we are observing these methodologies jand systems failing to meet the demands made ! upon them. We' see these business practices and jtechniques no longer furnishing adequate employ¬ment to great numbers of men who must be so |employed; we see these social standards and idealswidely violated in actual practice as the acquisi- jtive instinct of mankind dominates his every ac- jtivity; we see these political principles and prac-1tices, which we are earnestly studying, distortedto benefit and protect a few at the exploitationand expense of the many. ,These strange phenomena we are observingfrom the vantage point of the classroom and thelaboratory, at the same time that we are told tostudy and learn still more of these principles andtechniques—techniques of a kind that today’s eco¬nomic developments and social conditions areproving inadequate and unsound. More and moreof us, it would seem, are being instructed to adoptsuch unsound principles and to fill such positionsin the world, while on every side of our univer¬sity communities are city neighborhoods teemingwith men of more advanced age and proven abil¬ity vainly seeking work in the same lines of en¬deavor which we are studying.What’s the use?On the face of it, the college man today maywell reply that there evidentally is none. We weretold that college was the certain way to success.But now we have listened to the tales of thosewho graduated a year ago and are discoveringthi'it some of our college friends are unemployedand others are growing hungry.Yet the amazing fact remains that today theregistration of America’s colleges and universities,after three years of this depression, has droppedbut five percent, and the greatest proportion ofthe decline has been among the wealthier students.Confronted by every reason to lose faith in thevalues of a college education, to lose confidence inthis social system organized and directed by anolder generation, American youth today seems tofeel that there is still reason and merit in makingpreparation for participation in the activities of thecommunity and the nation, chaotic as they maybe. Modern youth seems to feel that there is someuse, after all.It is that conviction, manifested by our verypresence in colleges and universities, that causesthe writer to feel that the real significance of thisdepression will be determined by youth. It willbe our task to see that society profits by the ex¬perience it is suffering. It will only be throughour changed attitudes and increased social intel¬ligence—both of which must differ .materiallyfrom those of the prevailing adult generation—that this depression will not have visited societyin vain.—W. E. T.(To Be Continued)'The Travelling BazaarBy Charles Newton, Jr. and John Holloway. . . THE POOR CHEESE . . .Keith Parsons and Ray Zenner dined in stylea short while ago, at the home of a ratherwealthy girl. Naturally, they wished to be.smooth and an fait and all, and so when the girlasked them if they liked Omar Khayyam, RayZenner said nonchalantly, “Yes, quite well. Pvealways liked a good sherry.”On the way home. Parsons gave him what-foron account of his break. “You poor sap,” he said,“didn’t you know' it was a kind of Dutch cheese?”Of course, they’re only a couple of dumb ath¬letes. How could they l>e expected to know thatOmar Khayyam is a brand of cigarette?. . . R.WDOM . . .There’s a guy here w'ho’s putting himselfthrough school by working nights in an under¬taking parlor . . . working nights! . . . Poor RitaHouse, with Gillette trouble . . . Strother Carylikes that song: “Let’s turn on the gas and goto sleep.” . . .Harold Stark, yi'ho lectured recently at the ArtInstitute, goes in for wit as well as lectures , . .At a certain dinner-party, ancestors came up fordiscussion, and a woman who was present saidthat .she had real American blood in her veins,one of her progenitors having married a real In¬dian squaw ... At which Mr. Stark said, “Oh. Abow-and-arrow marriage, I suppose.” . . .Barbara James is thrilled to death; she’s di.s-covered a St. Barbara who was patron saint ofthe army and navy, and she wants, to have theMarines included . . . and her a freshman! , . .During one of the first carillon concerts, a bunchof girls was seen clustered around the tower cfthe Theological Seminary, gazing up with raptand admiring expressions . . .Long John Dille was seen on campus at four-thirty in the afternoon with a large smear oflipstick on the left wing of his collar . . . deniedall knowledge of how it got there . . .Say it isn’t so, Betty Croft . . . Professorsat theMicrophone(Continued from page 1)sation on each point was extempor¬aneous. The program is still put onthe air each Sunday night at 6:30.It appeals to the listener by pre¬senting different views of the sub¬ject.In 1930 the campus studio wasmoved to its present location, on (the second floor of Mitchell Tower.A section of the room "was walledoff for the control room.The third step forward in tech¬nique made by the University radiodepartment w’as the program, “Phil¬osophers in Hades,” a dramatic pre-?'’ntation by Professor T. V. Smith.B?,': jn in December, 1931 this pro¬gram w'as broadcast through June ofthat year. This wras the first attemptever made to dramatize an educa¬tional program aside from an his¬torical one. Professor Smith carriedconversations with such ancientGreek philosophers as Plato andSocrates.“The Professor at the BreakfastTable,” a dramatization of portionsof books published by the UniversityPress, was the fourth advancementin technique. The setting was in thehome of the professor. An attemptwas made to give an actual conver¬sation between the professor and huswife or sister. Fhe program has nowbeen changed. At present professor- |authors read from their o'wn books !in the proce.ss of publication.T|ie radio department has suc¬ceeded in broadcasting several stu¬dent features. At first actual scenesfrom Blackfriars and Mirror weresent over the air. Lately arrange¬ments have been made to broadcastcertain parts of the .shows. Last Junethe Interfraternity Sing was broad-ca.st for one half hour. This is theonly program that has been relayedover the National iBroadca.sting Sys¬tem. IAt the present time the radio de- !partment is giving seven programsfrom the quadrangles. They are Pro-fe.ssor Schuman’s class, the Sundayevening round-table discussion, the“Professor at the Breakfast Table,”the Chapel Seivice, “News from the ■Quadrangles” by William V. Morgen--tern, an organ recital preceding theChapel service, and a course in In-termediabe, Spanish by ProfessorCarlos Costillo. The increasing num¬ber of programs of this nature i.san evidence of the growing import-j ance of education in the field ofI radio. j Innominates Have Metfor Fifteen Years(Continued from page 1) |Daily Maroon refporter was inter¬viewing a professor on a difficultmatter. To divert attention, the pro¬fessor suddenly lost the reserve thatseems to have characterized the In¬nominates, and blazed forth, extoll¬ing the practically secret organiza¬tion.At each meeting, he said, one pro¬fessor speaks on the subject on which 'he is an authority, and which is his ■particular hobby. The next meetingwill be held at International House 'next Tuesday evening. J. Harlan ;Bretz, professor of Geology, will |speak on “The Geology of Chicago.” jCOLLEGE ANNUALOFFICIALLY DIESj(Continues from pi>ze 1)dergraduate body. iSince this support is apparently |not forthcoming, and in view of |the above-mentioned factors, theCap and Gown has been abandoned.John Elam will refund the deposit'paid previously on subscriptions.On the whole, it Ls the consideTedopinion of the student publisher, to¬gether with other well-informed ;members of the Senior class, thatthe issuance of a Cap and Gown un- jder present conditions is impossible. ’The torpor of the student body, icombined with current Hnancial con- >ditions, have created a condition inwhich it w’ould be unfair to allowany staff, no matter how enthusias¬tic, to undertake such a project. For >this reason it has been decided toabandon the Cap and Gown. Thoughtsof FoodWhile you are mak¬ing that brain of yoursdo double duty duringthese last few weeks,don’t neglect yourmeals.Food is always Im¬portant. Don’t forgetthat the right kind offood prepared the rightway is necessary to hitthose exams.Yankee Doodle nowis serving regular fivecourse steak dinnersfor only 50 cents.YANKEEDOODLEINN1171 E.55thFairfax 1776The Wise Childknows where to buySmart Togs for Less!Sorority Houseis kind to the college girl’s allowanceFor instance:"Gay Deceiver"—a coquettish Victorian jacket dress thatchanges presto! to a stunning dinner frock. Black crepetrimmed in shirred white chiffon. Only $14HARTMAN’SSORORITY HOUSEAdams and WabashCOMMENTOUTTODAY15 centsI./THE DAILY MAROON. WEDNESDAY, DECEMBER 7, 1932 Page ThreeTHE UNIVERSITY WOMANW.A.A. PresentsVaried Programfor Week End SOCIETY•»yElizabeth PRESIDENTS’ REPORTS TRACE FAIR TOF AIR HI STORY OFUNIVERSITYWOMENWell, here it is Tuesday already,"C" riub Gives Fall Dinner Three-Way party isL UluD uives rail ^Tonight at 6; Outing Olub | of most; but if any of you weren’tto Sponsor Hunt. i there, I’d better tell you what a big^ I splash it was.\V’. A. A. members, do you enjoy i This affair divides honors wdth thethe thrill of the hunt? Here is your Interfraternity Ball for social hon-chance! Saturday morning the Out-' ors for the season; its tradition has,ing Club is conducting a hare and i been long and lively. This last washound chase through Jackson Park, no exception; everybody was there;When the last hare is caught the last; ^'verybody was gay; everything, inhound evaded, luncheon will be brief, was just dandy. After the din-.(‘ivcd to the group in the Y. W. ; ner, each of the three fraternitiesC. A. room of Ida Noye.s hall. Ev- "'ang two of their songs; and theneryone who wishes to join the hunt everybody got into the mood, and fori.s urged to sign up on the bulletin I Quite a while thereafter independenthoard in the locker room of Ida I singing was very, very rife. As a finalNoyes before 5:30 on Friday. .diversion, there was an official ded-“C” Club Initiation ' ication of> the .\11-American girl toThe “C” Club fall initiation din- „ner will be held tonight at 6 in the Maurice Chevaljer Lma Basquette,.un parlor of Ida Noyes. Fourteen Talmadge Netcherwomen, members of the Honor thej^rban Room that night;Hockey Team, are eligible for rnern- ^^.^ attraction was insuf-hership and will receive old Engli.shr.s at the initiation. ' from the Three-Way party upstairsi —and that, 1 think, is sufficient com- By BETTY HANSENBack in the good old days whenwomen were “homekeepers” and menwere allowed to do the work of theworld unhampered by efficient fem¬ininity, a new University arose andwas dedicated to the increase ofknowledge and the enrichment oflife. In 1893, according to the Presi¬dent’s Report for that year, one-hundred and forty-one women putaside their crocheting and enrolled inj the University of Chicago.I Those were the days when tenI quarters o[ physical culture were re¬quired of every woman student.! Dressed in voluminous bloomersij (shameful word) and practical butI scarcely oniamental middies, they in¬dulged in ladylike athletics in thebasement of the Baptist church. In1903 new and more commodiousquarters were turned over to themin palatial Lexington hall.1901 witnessed the birth of theWoman’s Union, a strictly social or¬ganization, which provided club-rooms in the Disciples’ Church andmusical programs twice a week. Not only the women students of the Uni¬versity, but women faculty members,employees and even the wives ofthe men students belonged to theUnion—on payment of one dollar ayear.The President’s Report of 1907reveal.^ that many of the Junior Col¬lege students “to'ok work in classesdivided on sex lines.” It was discov¬ered, however, that very few menwere averse to enrolling in classesattended by women, so that thischarming system of segregationgradually faded away. Over twothousand women were attending theUniversity at that time.Dean Talbot in 1909 formed ascheme to adapt the curriculum tothe changed domestic and social con¬ditions in the life of women and tothis end a conference of deans ofwomen from thirteen colleges washeld at the University. Thereaftermore stress was laid on cultural andartistic subjects for women, but stillthere was great freedom of choice.1916 marked the dedication of Ida(Continued on page 4) WOMEN REGISTERNEXT WEEK FORGYM ACTIVITIESRegistration for women’s physicalculture classes to be conducted win¬ter quarter will be held on the sec¬ond floor of Ida Noyes hall Monday,Tuesday, and Wednesday from 12to 1:30. Basketball is the featuresport of the season; tap dancing,rhythms, social dancing, badminton,bowling and many other activitiesare included in the program.A schedule regarding all classesand the hours they will be held isposted in the Ida Noyes locker room.In addition to reg^ular class activities,interclass tournaments in basketballand swimming will be run off. Thebasketball tournament begins Jan¬uary 3. English AttractsGreatest Numberof Women GradsWOMEN’S PACEDecember Managing Editor:Betty Hansen. Sophomore Assist¬ants: Jeanette Rif as, FlorenceWishnick, Ruth Bell, Claire Dan-ziger. The most popular fields of studyfor gi aduate women are English, Ed¬ucation, and Home Economics, ac¬cording to a survey conducted bythe Daily Maroon for the past twoweeks. Ranking next in popularityare the departments of History,Physiology, and Sociology.The English department has thegreatest number of feminine can¬didates for higher degrees, withfifty-seven women graduate students,Ine latest dissertations turned in to.le deparment by women have beenthose of Miss Isabelle McKirdie on“The Novels of Susan Ferrier,” andMiss Margaret C. Annan on “TheUse of Coincidence in ThomasHardy’s Novels.” Other women inthe department are working on vary¬ing phases of literature, old andmodern.There a’*e forty-seven women inthe department of Education, seven(Continued on page 4)Lake Front Marathon ment on the -popularity of the tri-W. A. A. announces that the win- ^ner.-. m the Lake Front Marathon for Saturday night the local folk re-November are Charlotte Morehouse | ^^ounds for the D.who took first place by swimming a ; ^ 2eta Bete, and Kappa Nu parties,distance of fjfty-one blocks andLaura Cook, president of Tarpon The Z. B. T. affair wa.s a closedCabaret Party, and the house wasClub, who came in second, .-dimming thirty-footdistance of thirty-five blocks. velvet draperie.s and concealed spot-.\Ieyer i.s chairmantwenty-five cents. Tickets are. Why notAn Open Luncheon sponsored by , ,j delighted withW A. A w,11 be hdd in the sun , d’oeuvres bar, the dinner,lurlor of Ida Noyes Tuesday at 12. p^^.Preparations will be in chaise of , ^the rreshman Council of which Ann „the evening.On the .same night the D. U.’sgave their “party to end all parties.”Carrying out this theme, severalrooms were decorated to parody thedecor of various well-known places.There was a “Jose<ph Oiban Room,”a “Frat-Club B;it n-Dance Room,” andthe omnipresent bar-room (whichhad begun life as a library). Co.s-Ilimes were equally ill-a.ssorted; RuthI Fellinger probably attracted the mostattention in an old-fashioned dresswith a turquoLse-blue boa and animmense hat which was a dinger.John Din.'.more came in .stabie-i clothes, but only got called sissy for jhis pains; he’d had his outfit wash- jI ('d. Other get-up.s were those of Kay jI Trees, w-ho donned overalls and II came with Fred Fendig unadorned I(or, rather undecorated); Orace, Craver in a luirlap evening-dress, ac¬companied by Nate Plimpton in aburlap tuxedo; and Fran Gethro andJim James, Betty Patterson and Bobllepple, Mille Hackl and Dick Schle- \;.-inger, and -Barbara James and DickI Samjison, in various outfits, vurlous-Iv attractive or peculiar. li d' rT Dv-4 .. ' J ■BOOKSTHE PERSONALFRIENDLY GIFTA few gift suggestions fromthe leading fiction and non¬fiction titles of the day.Fiction$2.Bentley — InheriUince(’aiher Olj.senre Destinies -■Cililiii IJ Idle low 2Dccplntf Stiulh 2Maurois — ramiiy Circle 2,I’riciKlley — Kara way 2Dou^Uas — Kl>ij<i\e us our Trespasses 2Moreau Tin- iMWintain 2Buck Son.i .... 2Heyward — ('(‘te-r Ashley 2lirakine Tristan and Isolde 2Non-Fiction$4.00•Mary Austin •— Fjirth Horizon .Ca: land Mv FriendlyConiemporaries'thcrinn Adventures of a Noveli.stRaul Do Kruif Men Ajtainst DeathClarence Harrow—The Story of myLifeCrpnf,.]) Kortv Y 'ars for LahrndorII* uiiti'.'way D* alh in the Afternoon iL.'K)•Sandliur,’- Mary Lincoln, wife andwidowHallihurlon The Flyintr Carjx-tFranck Foot l.s)osc in the BritishIsU'S'T'nn Frank Thunder an-l PawnBerirand Russell K<lu<*ation and the, Me-lcrn Wi'ililI Martin—Civilir.imr Ourselves'dams—.Ti,^ Fuic of AmericaA-lam.s—The March of DemocracyP-mnef What we live hvVash Y*)untf—lad.s Start Over AtrainCome in and look over thesenew hooks. Folks on your Christ¬mas list will appreciate such booksas gifts.Woodworth’sBook Store1311 East 57th St.near Kimbark Ave.Doichester 4800 2.504.003.50.3.504.U03.5U3.753.503.502..503.003.75,3..',02..501..50 Late Hours Failto Irk Porteressin Women’s HallsHow many women could sit pa¬tiently in an office between 10 inthe evening and 6 in the morning,performing the same routine task <for eight hours each night during ifour years, and then say “I like myjob.”? !That is the achievement of Mrs. jDelia Ragan, night chaperone in the jwomen’s halls, who sits in her of- jI fice in Green hall, waiting to open |1 the entrance door to Foster, Kelly, |. Green, and Beecher hall residents |' who come in after 10:15. In addition jI to admitting the girls she supple- jI ments the seiwices of the nightI watchman by testing doors, “just to jj make sure they’re really locked.” jI “I have found the gins very ipleas- Iant and respectful, and it is only oc¬casionally that I am compelled totell them to make less noise,” Mrs.Ragan declares. “When couples cometo the door to say good-night, Itry to allow them five minutes be¬fore requesting them to be quiet.”Mrs. Ragan denies that her work¬ing hours are tiresome or disagree¬able, “I keep house during the day,for my daughter and myself, andwhen evening come.s I am contentto sit here with a little embroideryor a book,” she says.And with that the night chaperonei turned back to her magazine, good-naturedly overlooking the fact thatthe door was not yet locked at 10:30—because she wanted to accommo¬date two women waiting for partyviands to be delivered. YOU GET AERENT TASTEAND YOU GET A BETTER TASTEThat’s the reason Chesterfield not only blendsbut cross^bleruls its tobaccos.Blending* mixes the tobaccos together. Cross-Blending welds them together. .. into one tobaccoof milder, more pleasing taste! And what’s more,a taste that’s uniform, always the same.It’s like creating a new and better tobacco forcigarettes. It makes Chesterfields milder, gives themmore fragrance . . . and makes them taste better.nesteriieltt® 1932. Liggett & Myem Tobacco Co.Page Four THE DAILY MAROON. WEDNESDAY. DECEMBER 7. 1932FINGER WAVE THAT COMBSWITH SHAMPOO50cKennedy Beauty Shop6351 Cottage Grove Plaza 10601455 E. 63rd St. Dorchester 3755Learn to Dance Correctly—Takea Few Private LessonsTeresa Dolan Dancing School6307 Cottage GroveTel. Hyde Park 3080Hours 10 a. m. to 12 midnightBALANCE rOURBUDGETSAVE MONEYEat atREADERS CAMPUSDRUG STDRE(Opposite New Men’s Dormitory)61st and Ellis Ave.GOOD FOODRIGHT PRICESQUICK SERVICEThe drug store for theU. of C. student.LUNCH WITH US TODAY Presidents’ ReportsTrace Fair to FairHistory of Women(Continued from page 3)Noyes hall, clubhouse and recrea¬tional center for women, and theA’omen of the University w’ere quickto take advantage of its excellentfacilities. W. A. A., the FreshmanWomen’s Club and the Y. W. C. A.adopted Ida Noyes as their head¬quarters.Upon the retirement of DeanTalbot in 1925, the women’s Univer¬sity Council w’a.s organized to con¬tinue her w'ork, especially from theadministration standpoint. TheWoman’s Union finally’ breathed itslast and the Board of Women’s Or¬ganizations and Federation togetherassumed the Union’s work andbroadened the scope of its activ¬ities.The w’heels of progress movedfaster as the years passed by. 7.390w’omen were attending the Univer¬sity in 1929—a contrast to the 6,014re^’^tered in 1920. Six women were.serving as full time professors andthe list of women instructoi-s wasgrowing yearly.From Fair to Fair, the Universitywoman has played a large and ac¬tive part in student life. Pioneer.she has been, venturing boldly intonew fields of knowledge and cul¬ture; students, too. intellectuallycurious and perservering. Fortyyears have passed since Dean Tal¬bot said that “the subjects whichcan develop judgment and a senseof proportion w'ill stand a woman inbetter stead than know’ledge of elab¬orate recipes and complicated stitch,and the woman of today has notonly justified that statement but moreand more has found the necessityof such a course in order to be¬come an .integral part of the worldin w’hich she lives.’’ALWAYS GOOD FOODPhelps & Phelps Colonial Tea Room6324 WOODLAWNLuncheon 11-2:30 25c - 50c Aftern on Tea 2:30-5Dinner 5-9 55c - 85c I‘ Today on theI OaadraitiglesThe Daily MaroonNight editor for the next issue;William Goodstein. Assistants: Mor¬ton Hecht and How’ard Hudson.Music and Religious ServicesCarillon Recital, the UniversityChapel, Mr. Simonds, at 4 :30.Anderson Society, Holy Com¬munion, Thorndike Hilton chapel, at12 M.Vesper Service, the UniversityChapel, at 5 :00.Divinity chapel, Joseph Bond cha¬pel, “What Religion Means to Me,’’Assistant Professor C. M. Smith, at12 M.Selection from “Boris Godunotf.’’Phonograph Concert, Social ScienceAs.-embly. 2:30.Public LecturesRadio Lecture: “International Re¬lations. The Problem of War,” As-.'istant Professor Schuman. StationWMAQ, at 11:00 A. M.Chicago Branch, Anti-War Com¬mittee. “The Student and War.” Mr.Joseph Cohen. Dr. .\nton J. Carkon,chairman. Social Science AssemblyRoom, at 8 :00.Departmental OrganizationsZoological Club. “Experiments onGroup Behavior in Fishes,” Mr. CarlWelty. Zoology 29. at 4:30.The Junior Mathematical Club, "AProblem related to the Shortest Dis¬tance Problem in the Calculus of Va¬riations,” Dr. M. R. Hestenes. Eck-hart 209, at 4:30,The Poetry Club, Firoside Inn,5718 Dorchester, at 8:00 P. M.MiscellaneousMeeting of the Board of SocialService and Religion, Universitychapel, 4 ;30.Alumni Council .Assembly, “ ‘Vice’in the Orient,” Dr. Frederic Wood¬ward. International House, 8:15.Preliminaries in I-M SwimmingCarnival, Baitlett gvmnasium, at3 :30. Law Students Vote ifor Bar Association; IName Seven Officersj(Continued from page 1) 'school, and Graydon Megan, the newpresident, pointed out yesterday.Some of Aims IOther aims toward which thesociation will strive will be the es-I tablishment of a forum at whicheminent men fvom the legal profes-.sion will address the .students. Law.school dinners where prominent menwill break bread with law students;the orientation of entering studentsinto Law school; the formation ofdiscussion groups, where students; will assemble in small numbers toI consider any problems that they may 'I have in regard to their courses orj concerning the Law school in gen-|eral; and finally the inauguration ofI a placement board which will helpto secure positions for students af¬ter they have pa.ssed the Bar exam-j inations.FACULTY DONATES$20,000 TO RELIEF(Continued from page 1)connected with the University. Ap¬proximately the same amounts wmIIho expended by these units thismonth.New pledges to the fund are be¬ing received daily. Last year nearly1000 contributions, amounting to$27,000. were received by the com¬mittee, which is composed of 15members of the faculty and repre¬sentatives of employees of the Uni¬versity.SURVEY POPULARWOMEN’S FIELDS(Continued from page 3)of whom are candidates for doctor’sdegrees and forty for master’s. MissEthel M. .4bernethy, who.se thesis on“The Relationships Between Mentaland Physical Growth” has been ac¬cepted, will receive her doctorate inthe near fiuture.•SUBSCRIBE TO THEDAILY MAROON SYMPHONY PLAYSMODERN WORKS INCAMPUS CONCERT(Continued from page I)truly great music apart from the ’merely good. jRimsky-Korsakow’s “Capriccio Es-pagnol” was the least satisfactorynumber played during the afternoon.For one thing it is heard far toooften on programs of the ChicagoSymiphony, and it is beginning to >show signs of wear. That, perhaps, iswhy it was given a rather apatheticj>erformance yesterday which, com¬bined with its over-familiarity, leftthe “Spanish Caprice” with littlereal interest.RARE BOOKProof that Christopher Columbus ■was born in Genoa has been collect¬ed in a book which was recently pre¬sented to the University by themayor of Genoa, Italy, The book ha.sbeen added to the collection of theRare Book room.CLASSIFIED ADSTYriNG, TllKPKS. .and TKRMPAPERS. Reasonable rates. Speedyservicf' Ralph H, P'urst, 832 E. 57thSt. Midway 4112.WHY NOT?THE BEST FORLESS MONEY!*25^ Mo.(Special Student Rate)HOTEL WALDORF6139 Ellis Ave.Plaza 5010109 outside rooms, eachwith tub and shower. Full24 hour Hotel service. RAISE YOUR GRADES!EXPERT TYPING of Term PapersCompositions, Theses, etc., atlowest possible rates.ETHEL WITT 5452 Ellis Ave.Phone Hyde Park 1958HILL’S CAFETERIA !116S-7S East 63rd St. |Woodlawn's Leading CafeteriaDining Rooms - First and Second |Floors jGood Food at very ModeratePrices 'SWANK DAYTIME 8ETS-C«llv Haldart mmB TI*Kli*» matched In dniin. aaasitnakly kaxad. Spart•uki«tH and athar madani pattama. SLIM. $2.00and np.SWANK COLLAR HOLDERS and TIE KLIRS.kaaad. (atarattly. $1 00 ap.SWANK BIT LINKS-tka link far kafh •tiffand taft rata—ataiM tat ta Batch thirt talarvSBaiily baxtd. Pair tl.kS up.SWANK EVENING SETS-tka latt ward la farrrrt-aati. Baxad taual flaa aad nlnapiaaat. $2.M ta$50.00.AT JEWELERS AND SMART MEN'S SHOPSA BUSINESS MOTIVE POWERThe time must come when all businesseswill consider the advisability of advertising inthe same spirit that a manufacturer pondersover the advisability of adopting a new ma¬chine. One does not install a piece of laborsaving mechanism because the efficiency of thebusiness requires It.He expects the new machine to reduce hiscost to operate perhaps to make a betterproduct — and thus to aid him In meeting com¬petition and making larger profits.Advertising is exactly similar. The manwho refuses to consider It as a possible expedi¬ent, simply shuts his eyes on one of the prob¬lems of his business. He might as well ignorethe banks as sources of credit when he has needto borrow capital. On the other hand the man who looks toadvertising to checkmate all the weakness andshort comings of his business and to carry italong to victory despite these, has a child-likefaith In the miraculous.Advertising will not make his product orhis service any better than they are, but it willbring him the full benefits of their merits. Itwill not eliminate wastefulness in his factory orhis store; but it will reduce his cost to operate.It will not make illogical selling methods suc¬cessful ; but it will assist good selling methods,and often point the way of improving them. Ad¬vertising Is the most expansive motive powerthat the manufacturer or merchant can buy to¬day. It is a form of stimulus that brings excel¬lent returns on the investment.