W^t Batlp iHaroon\'ol. 32. No. 68. UNIVERSITY OF CHICAGO. WEDNESDAY. FEBRUARY 10. 1932 Price Five CenlpVISITORS CAN TINKERWITH EQUIPMENT INNOVEL MUSEUM OFSCIENTIFIC WONDERS[exhibits Show Nature’sMethod on SmallScale Mh'ror OrchestraRehcarses Ton vJh t ‘WE DON’T WANT THE MEN TOFIGHT JAPAN’—CAMPUS WOMEN Hitchcock Men toPress Own Pants^ IN BELFIELD HALLby warren E. THOMPSONr)ii‘ tanipus ha.s a now mu.seunia placo fillod with olootHcal and>11. naiiit al wi/.ardy—roonij^ oontain-Tiir apparatus “which can h(* nuniKivi’ii with and can’t lirrak” ap-aaratii^ that transforms text imokau' of physics into fascinatimr andthrillinir demonstrations undor-s-tandaldc to those untutored in s<d-ontifii- ways.'Die Tliysics depaitment of theI'niNcrsity and the Rosonwald .Mu-vt'uiii of Science and Industry hava*looperated to create the museum,(nated in Itelfield hall on Kimharknvcmie hetween .aHth and TiPth. It< an attempt upon the part of theilepaitinent to offer both student.^sptMializim; in the sciences, and•H)\iifs such as you and I. an op¬portunity to se»* demonstrated the■ne< iianieal and physical laws af-’•■i tiiur our everyday lives. $20,000'a.-^ lieen invested in the exhihits on■ii.'iday there.Amonjf thr Wondrr*With Dr. Harvey B. Demon, pro-■e--;iii of I’hy.-ics, as my ^ruide, Inavf iri'pecti’d some of the intric¬ate. the amusinir. the .vurini.^inp' ai d■hi> instriK’tive devices and nir-■hine' bou-sed in the three rooms■\ horizontal wheel around the rimof whieli runs an electric train tell>0M 'omethinir you never knew 'tillnow everytinie a train hej^ins taimove forward, the track move«i'aekward! Because ’he real tracksare lonnected to the iHirth, w»* donot realize this fact. hut. Di. LomonV toy electric en^rine will show..ou Then tlmre is a devic<‘ to meas-iiri the wei^rht of the earth—thmeare (inly three of them in the I’nited St.it(‘s. .Still another instrumentfiohU- ahd't models of the sun. moonme* '‘arth. and reproduces their rel-•■iti\e motions as they travel throutjh•'I'.'Ui J’here i.s a pertietual motion•naehine and only two stodentshave i,’iu‘s.s«>(l wherein lies the hoax.I he principle of transformation ofcneiyy js demonstrated, and voiiaia\ ,vours(‘lf lift the .‘100 pound^to'ie block. ’I’here are turbines, vbibeiiy motor, a steam en>rin«‘. andsfuMre (.rears that mesh perfectly'And (duntle.ss other common appli-atouis; o| eniiineeriiiK principles are‘'eno.iistI ated by various (‘xhihits.Early Modelsib. Lemon will show on theD.iiu e ot the .MolecuU's, a model ofmiinilive electric motors and va->uuni p'impsi .And he demonstrate'du liirhtninjr detector which you(Continued on page 4) Private reluuirsal of orchestiamembers who conipo.si.* t‘ie speciii.Mirror orchei'lia for “.All’s Fair'will b<> held tonijrht at 7 in I'oom Aof tile Ueytudd' club. This reheai'sal is under .Mr. Cbailes Buckley, director of the special orchestra. who also directs the strinp:.section in the Universit.v symphon.vorche>itia. lie is working with .Mr.C arl Br icken. assistant iirofessto inthe department of music.Never before have .suioenis comt»i i<eii the orelieslra pla.ving tor aMirror show, and with the aUveoot the newly created .Music depart¬ment, the Mirror board found anorganized group of student mu¬sicians available.CIRCULATE “PROMNEWS”TOMORROWSpecial Issue Will ContainPictures, News .Aboutl onual Dance“Tbe Washington I’rom N'lwvs,’’a special taldoid newspapi*r (b*dicale<i to the t w eiif v-eight h annualWashington Piaon. will lie |)ubljs|ie('tonionow morning and ein iilatedthroughout the 1 Diiver.sity campus.(’ondaining mimieroiis picturesand articles ahout this year’s Washington Prom, to be held oi. I'eli-riiary IP at the Draki* Hotel, themiiiiatnire pnldication will tie a permaneiit reeord (d' this all-rniveritv soeial event, .'stones about llmI)roniin«>nt men and women wlio writattend tbe prom. (U-tails of ariaiigemeiits for the dame, auMt olluo information about the alfair is im'hid-ed in its four pagos.The i.ssue has boon edited andpiildisheii by Warren Iv 'I’liompson.business manager of this year'sprom, with tbe aiitborizatioii of tbe1'niii>rgradiiate council, otficial.sponsor of the dam-o. Tbri‘<‘ thou¬sand copies will bo distrilmlcd freeof charge..Meanwhile, a staff tif thirty menare selling Washington I’rom tickets. Robert Balsley in charge ofticket sales, yesterday stated thataltboiigh the Prom was still a weeka.nd a half awa.v, there is every indi¬cation that a record attendance willtill the Drake hotel’s M'>in dii’Migloom anil (Jold ballroom on Felmt-arv 1 !l. BY JOHN BAYARD POOLECampus feminine o()iiiion gavestaunch approval to the stand of“con.seicntious objeerton” in theevent of a war with Japan whichwas taken by the nuejorify of prom¬inent men at the University wheninterviewed hy the Daily .MaroonMonday afternoon. The womenwere unanimous in declaring thatUnited .States intervention in the.Sinn lai^iiese situation could no:po.s.sibly lie .jiistilied and all but om.were agreed that even if we did de¬clare war the nu'ii were right inrefusing to answer the “call toaMos”.War is Silly—Mitchell• L'lry .Mitchell while agri'cing tliala war wnubl In* ‘'silly’ . alone of alltlie women felt that the men shouldenlist if war wt*re decUired, sagel.vsi ipiilatiiig. however, that Univer-'ily moll with “dependents’’ wereooi l([ b(> included. The onl.\’ othervoile which even mildly disturbed jthe imanimit.v of feminine opinion jw:is thtil of Barbara Cook. Interrupted in the midst of a tap danceduring .Mirror rebearsals. Barbaraiuiiiounced that she had not as yetmade up her mind in regard to the(pie-itiou and flatly i-efiised to takea woman's perogative of giving annpitiioii and later i banging heimind.Sylvia Freideiiian. when inter-\(ewed. thoughtfully paraphraseiltleiieral .Sherman’s cbi.s.sic remark inarinouriciiig that war is "liorrilde'’ami agieed that Ciiiversity men hadtaken the only intelligent view(iointin ri gaid to the matter. Rulli .Ahell.s \ complimented the attitude of tlumen but expressed gmave doubtto whether they would tibide by thendecision during wartime hysteria.“It takes a level head to resist tliepropaganda and intense natiomilpatrioli.sm which would arise almostovernight’’, was her comment.Jane KesnerJane Kesner felt that an.v warwith .lapan would be one of protec¬tion for .American economic inter¬ests and that the cot p’orations con-cei tied should hear their losses,knowing in advance the unstableconditions of the Chinese govern¬ment. “1 am glad to .see l.hat tliemen at school are intelligent enoughto take the stand they did. Yes. Ithink they would maintain their at¬titude if war were declared”, sheaiinoniued. Betty Parker also agreedthtit the men were sensilde but wimworiied as to whether they wouldkeep from enlisting if Cnited .‘Statesdid intervene against Japan.Grace Graver(iiace Graver, the only freshniaiiintoivii wed, said that no war wasworth the loss in life among theyouth of a country unless the coun¬try was invaded. “Perhaps Ishouldn’t feel this way”, she went on.“but I should hate to see the menat school go t.o war against Japanwhen there is no sense to it. andI’m glad to see they feel the wa,\they do.” Virginia Russell sympa¬thetically remarked- “I don’t blaimthe men! I know 1 wouldn’t wantto .see any of the boys I know goto war”. She refused to mentionnames. ' For the first time in histor.v—orj at least for the first time in thepre.-ent depression—residents of; Hitchcock hall have taken a defiiiit',-step towards econom.y. .Someone re¬alized that it was cheaper to press(.rousers in Section two, the liase- 'meiit of Hitchcock, than to send thework out: and the retrenchmentwas on. !-An electric iron, procuia'd from '.Mrs. (uirtis, the housekeeper, andan ironing board constitute the mechanical equipment. .At present jwork is confined to trou-sers, but ui-imors have it that with increasing 'proficiency the boys will extend jtheir efforts to other articles of !clothin g. FACULTY, STUDENTSHEAR LORADO TAFTANALYZE SCULPTUREIN MANDEL TONIGHT1932 CAP AND GOWNMAY SUSPEND WORKProfessor Gray Delivers SecondLecture in Series on ProfessionsCRITIC, SCULPTORDISCUSS TREND OfNEW FRENCH ARTHold Initial Student-Faculty Tea Todaylb:> I niveisity .Student Social"uunittcc is sponsoring a series of'V'llncsday afternoon teas to intro->iud(-nts. laciilty memhers and(heir wives to Mrs. Alma P. Brook,'iicitdi- fs,'„yes hall, and to'iitMidti,-(. students informally tc'' *• ii prof I'.ssors.^ * lie first of these teas will betoday from .S :;{() to .*>:;?() in theot Ida N'oves hall. It is he-given for meinbers of the Geol-‘'V Leography, and Finglish depart-Mrs. Charles R. Baskervill,p' * r’rofes.sor Ba.skervill of the•■iigli.sh department. Mrs. Percy H.^^ .'uiton wife of Professor Boyn-English department, Mrs.‘ b-Miller of the English depart-wib.^’ H. Bai-rows,‘ nf Professor Barrows/ have’I'ented to pour. \ .Mrs. .loliii B. .Storrs, wife of theprominent Chicago scuhitor. and•Mrs. liii'Z Cunningham, art critic ofthe Chicago Kvciiiiig Post discussedI rends of the modern I'rench schoidof art yesterdpy in Wieldholdt 2b-').in a series of talks sponsored hy theRenaissanci* society* in ‘ConiK'ctionwith their present exhiliitiomMrs. Storrs, who spoke in French,emiihasized the fact that modernart. particularly the French, exem|T|ifi(*s progress, .just as modern in¬ventions indicate progrer-s in thematirial comforts of life. She ex¬plained tlie revolt against the physi¬cal typical of the impressionistschool and the disregard of conven¬tional rules in modern painting.Mrs. Cunningham distinguishedbetween the ways in which ])eoplcview pictures. . . . archueologicallyand {appreciatively. The archaeol¬ogists study paintings as they dodocuments and seek for the samedefiniteness of content. The appre-ciativists seek in art emotional andmental stimulation.The present exhibition, includingthirt.v canvases and a number ofAfrican sculptures and masks, willcontinue until February 21. Thegalleries will be open daily from 2to .5. “Tciiching as a Profession” willbo lilt* sub.ji-'cl of a lecture to l)igivi‘11 l>.\ Professor William S. Cir{i,vtomorrow at iJb in Boom 12»') of: tlie Graduate Ivdiicatioii building,j I’rofessor Gia.\ will diseuss thesljitus of leaebiiig as ;i professionand tbe opport iiii it ii*s for careers inthat field.Tbe b'cturi' will be bjised on afiooklet by Professor Grjiy, ontitled^“Opportunities in tbe Field of Kii-I neat ion” ;ind w ill be supplementedi)y partieular eousiderat ion of tbe■ situation as it e.xists todji.v. Tbe «id-! visability of teaebing what one isinterested in will tie emphasized,j “Formerl.v,” stiid Professor (irjiyI ill ail interview yesterday, “little orno specifie preparation was reiiuiredto enter the profession. More fre-, ipiently than not, toaching wasused as a stepping-stone to some¬thing (“Ise. Not so today, however.In order to (pialify for teaching, a! broad general education and specificprofessional training are essentiiil.Furthermore, teacliing is liecomiugI more and more sjiecialized; student-' desiring to to-acli in high schoolsmust limit their sjiecialization to onei or two academic subjects.” .According to President ErnestWilkins of Oherlin College. Ji manor woman should he guided h.v sixstiimiards in choosing a |»rofe.ssion;first, that it he highly interi^tingill itself; second, that the humanreUitionships involved be stimulat¬ing and potentially cordial; third-that the work afford abundant op-fiortunity for freedom of thoughtand for initiative; fourth, that itafford chance for distinction; fifth,that it provide opportunit.v forgenuine service; and sixth, that itgive fuomise of financial compet¬ence as a basis for a happy familylife.The purpose of the lecture is toacciuaint the undergraduates of theuniversity with the many differenlopportunities offered within thefield of education. This is the sec¬ond of a series of lectures on “Op-■ portunities in the Professions”.I'he first was given a week ago by] Dean Shailer Matthews on the Di¬vinity field.This series of lectures has beenI arranged by tlie Boai'd of Vocation¬al Guidance and Placement in cooperation with the University dei jiartments. Only 230 Pledges HaveBeen RedeemedTh»* U).'f2 Ca)) and Gown will sus¬pend publication unless there is asubstantial redemption of subscrip¬tion pledges made In.st qimrter. (!il-bert White, editor, said yesterdayfollowing a conference with WHlIiamFF .Scott* director of publications.Of the six hundred who contractedfor sub.scriptions to this year’s an-ual onl.v 'ioP have t’^'d the neces¬sary dollar down.“Unless we are able to securethe mone.v pledged to tbe supportof the tp:{2 Gap and (Jown in thesub.scription drive,” White said,“we will hesitate to go on.” Undei-the direction of William ('iistei',business manager, solicitors have al-road.v secured $1)50 of advertising.This is seventy jiercent of the ipiotaneeded to meet* the budget.Other expenses have been mini¬mized. so that the only obstructionin the way of publication of the bookis the suhscj'iption support whichwas pledged, hut not given. Whitesaid that a large number of thestudents on campus who have beenvisited by the sales solicitors haveshown the desire to purchase a |book, but wish to retain theirmoney.There are approxiimitely forty ■I solicitors in fraternity houses andj dormitories to whom the dollar, down may he paid.BOBBIE LEADER ^SBAND PLAYS FORFRESHMAN MIXERProf. Graham Flays Y.W.C.A. Board PlansFoes of Democracy Valentine LuncheonIf we could slightly change Wil¬son’s .slogan from “Make the World.'safe for Democracy” to “Make theWorld Safe tlrrough Democratcy”,we might get our feet hack on theright path- i.s the opinion of WilliamC. Graham, profes.sor of Old Testa¬ment Language and Literature atthe University. He will give thesecond talk of a series on “WhatMeans Most in Religion to Me” thisnoon at Bond chapel.“Religion”, believes ProfessorGraham, “solves the individual’sproblem by teaching him the tech¬nique of submitting without sur¬rendering, but it does not solve theproblem of society.” Society needsa revival of the old Democraticideals which are being attacked bya sort of whi.spering campaign. .A Valentine luncheon with appro¬priate decorations will be sponsoredby members of the first and secondcabinets and the advisory board ofY. W. C, A. Thursday from 11 to2 in the Y. AV. C. A. room of IdaNoyes hall. ! • 'The menu will consist of tuna (fishsalad, rolls, peas, ripe and stuffedolives, ice-cream, cake and tea orcoffee. Mrs. Steere, of the adviitoryhoard, is chairman of these-arrange¬ments.Tickets may he obtained for 3.5cents at the Y. W. C. .4, office andfrom members of the first and Sec¬ond cabinets. The luncheon is be¬ing given to raise money for thebudget, $75 of which has been jire-cently voted to provide a high schoolscholarship for a girl at the UrtiV'er-sity Settlement. > i Bobbie Leader and hi.s Olymiiians,; a new ten piece orchestra, ha< been' chosen to play for an al 1-Univer-i .sit.v mixer which is being given byI the F’heshman F^xecutive councilThur.sday from 3:30 to .5:30 in thetheater of Ida Noyes hall,i John Barden, chairman of thecouncil, Grace Graver- chairman ofthe F’roshmen Women’s club and(!haunce.v Howard, chairman of! F’l'cshman Men’s club are in chargeof arrangementis for the dance.Damaris Ames, a.ssistant to theDean of Students, and William FLScott, a.>^pLstant professor of eco¬nomics, and assistant to the Dean,are the sponsors.This is the fourth in a series ofmixers .sponsored by this group.The first was given October 23, thesecond December 11, the third Jan¬uary fifteenth.Members of the council, which iscomposed of the five men who di¬rected the Freshmen discussiongroups, and five members of theFreshman Women’s club, are:John Barden, Violet Elliott, Grace iGraver, John Greenleaf, Chauncey |Howard, William O’Donnell* Ger- |Itrude Lawton, Charles Merrifield,Ethel Swanson, and Margaret Wash-burne. Wm. Moody FoundationSponsors LectureBy ArtistSEVEN BOX HOLDERSLoiado Taft will tell. “Some ofthe Meaning,s of Sculpture” beforea Mandel hall audience tonight at8:1-5 in the fifth lecture sponsoredthis year hy the William Vaughn.Moody foundation.Boxholdei's for tonight are Soph-inisba Breckinridge, SamuelDeut.sch, profe.ssor of public wel¬fare, and advisor in the college.Mrs. F'rederic 1. Carpenter. HarveyCarr, chairman of the depaitmentof Ps.vchology, J. Spencer Dickerson,honorary trustee of the Universit.vand editor of the University Rec¬ord, Dr. .Albert Baird Hastings,professor of biochemistry, and .Mrs.Gordon J. I>{iing, wife of GordonLaing, dean of the division of hu¬manities.J. .Spencer Dickerson, a closefriend of .Mr. Taft, will introducehim this evening. .Mr. Dickerson isan honorary memher of the Boardof Trustees of the University, editorof the Univei-sity Record, and ishimself an art critic.This year’s series of lectures giv¬en b.v the Moody foundation is de¬voted to art. literature and science,and Mr. Taft, a prominent Chicagoscul])tor, has been chosen as the fir.strepresentative of art. Previous lec¬tures have been devoted to litera¬ture.Well-Known in ChicagoMr. Taft has been {i well-knownfigure in Chicago’s art world formany years- through his “Fountainof Time” at the head of the Mid¬way, “Solitude of the Soul” and agroup symbolizing the five greatlakes at the .Art Institute of Chi¬cago.He has been instructor at the .ArtInstitute since IHKfi, was a lectureron art at the extension departmentof the Univer.sit,y of Chicago from181)2 to 1912, and a professionallecturer at the Universit.v beginningin 1909. His studios are at the cor¬ner of Sixty-first and Ingleside.•Mr. Taft has conceived of andpromoted the idea of a museumwhich if completed would containthe most famous works of art ar¬ranged chronologically in long cor¬ridors and grouped according to na¬tions. He has constructed a numberof miniature models of this "dreammuseum” of his.Studied AbroadMr. Taft studied for six years,from 1880 to 1886, at the Ecole desBeaux Arts in Paris. Later, he re¬ceived the degrees of B. L. and .M.L. from the University of Illinois.(Continued on page 4)“Political Issue“ ofPhoenix Out Feb. 17The “Political Issue” of thePhoenix will he on sale on campusWednesda.v, F'eb. IT, featuringPresident Robert M. Hutchins forPresident and his campaign plat¬form, “Beer and Liberty, A'outh andProgress, Comprehensive FTxams forCivil Service Fniiployes”, as well asa symposium on the subject. “Whatdo you think of Pres. Hutchins asa candidate?”F’urther spots of interest in thecampus humor monthly will bePres. Hutchins’ response to the nom¬ination; a song hy Jerome M. Maut-ner; a poem by Zoe Zoline; fourpages consecrated to the Daily Ma¬roon; and a Beta house cartoon.Meredith Weeks will make his pol¬itical “debut” in this number. Thecover has been executed by HalLaufman.Page Two THE DAILY MAROON, WEDNESDAY, FEBRUARY 10, 1932MaroonFOUNDED Ii; 1901THE OFfTCIAL STUDENT NEWSPAPER OF THEUNIVERSITY OF CHICAGOPublished morning-s. except Saturday, Sunday and Monday,during the Autumn, Winter and Spring quarters by The DailyMaroon Company. 5831 University .Ave. Subscription rates $3.00per year: by mail, $1.50 per year extra. Single copies, five-centseach.No responsibility is assumed by the University of Chicago forany statements appearing in T^e Daily Maroon, or for anycontracts entered into by The Daily .Maroon.Entereil as second class matter March 13, 1903, at the postoffice at Chicago. Illinois, under the Act of March 3, 1879.The Daily Maroon expressly reserves all right of publicationof any material appearing in this paper.Member of the Western Conference Press AssociationLOUIS N. RIDENOUR, JR., Editor-in-ChiefMERWIX S. ROSENBERG, Business ManagerMARGARET EGAN, Asst. Business ManagerJANE KESNER, Senior EditorHERBERT H. JOSEPH, Jr., Sports EditorASSOCIATE EDITOR.SMAXINE CREVISTONRUBE S. FRODIN. JR.BION H. HOWARDJ. BAYARD POOLElAMES F. SIMONWARREN E. THOMPSON3LEANOR E. WILSON BUSINESS ASSOCIATESJOHN D. CLANCY, JR.EDGAR L. GOLDSMITHSOPHOMORE ASSISTANTSSTANLEY CONNELLYWM. A. KAUFMANW ALTER MONTGOMERYVINCENT NEWMANEDWARD SCHALLERSOPHOMORE EDITORSJANE BIESENTHXLMELVIN GOLDMANWILLIAM GOODSTEINEDWARD NICHOLSONTASULA PETRAKISROSEMARY VOLKMARGARET MULLIGAN BETTY HANSENROBERT HERZOGDAVID LEVINEEUGENE PATRICKWILLIAM WAKEFIELDJANE WEBER.Night Editor: Bion B. HowardAssistants: Goodstein and GoldmanW^ednesday, February 10, 1932IACADEMIC CODDLINGFlatly condemning the practice of academiccoddling, the University last year embarked on itsnew plan, the avowed purpose of which is to pro¬vide incentive for students to make investigationson their own initiative: to leave them free fromclassroom rote, in the hope that they will theneducate themselves most effectively. Dail^ orweekly quizzes, term reports, and the like are val¬uable insofar as they enable the student to checkup on his progress, and enable the instructor tcdetermine the average progress of the class. Es¬sentially, however, they have been designed as in¬centives to study, on the theory that eternal com¬pulsion is necessary even in the later stages clscholarship.W hile colleges and univers'ities of the countrywere operated on a system of grades and check-ings-up only slightly less dogmatic than that em¬ployed in grammar schools and high schr ols, thehiatus between preparatory school method andcollege method was far less marked than it is to¬day, when a country-wide tendency toward len¬iency in arbitrary requirements and an incentivefor individual endeavor is observable. At theUniversity, this movement has progressed thefarthest, but elsewhere a willingness to take some¬what the same step may be observed.At the present, the weakest spot in the Univer¬sity’s plan of “opportunity, not system” is that theaverage student is unprepared to be left to hisown resources when he arrives at the Universitygate. During his high school career, he has be¬come accustomed to instructors who deliverspoon-fed education; his ideas are almost of neces¬sity those of the instructor, and almost without ex¬ception he is totally unprepared to do much orig¬inal thinking on any subject. Almost without ex¬ception, he is totally unacquainted with the sourcematerial of any subject in which he may be in¬terested.This situation may, we suppose, be explainedon the ground that secondary school training is ofnecessity limited in scope to a thorough groundingof the student in fundamentals. It seems possible,however, that students of ability and willingnessto use their ability could be admitted to a specialtype of secondary school education which wouldequip them better for the treatment they are likelyto receive in a university.The problem is certainly one worthy of con¬sideration on the part of high school and prepara¬tory school authorities; for an average student en¬tering the University from the common or gardenvariety of secondary school is likely to be affectedby the difference between high school and collegemethod in one of two ways, either of which isharmful to his academic career. First, he mayconclude that the lack of coercion to be foundargues a license to neglect his work; if he is cap¬able and lazy, this is a tragedy. Second, he maybe goaded to desperation by the fact that he isnot able to “keep up” with the best students inhis respective classes, not fully realizing that here !a student may proceed at his own pace.Of course, the greatest problem faced by ourhigh schools today—as far, at least, as local highschools are concerned—is how to pay the teach¬ers’ salaries.—U. N. R., Jr. ' I I The Travelling Bazaar]I BY FRANK HARDING |iliiiuiifiiiiuiniiiiiiiiiiiiiiiiiniiiiiiiiii'iiiiiiiiiiiuiuiiuuiiiiiiiiiiiiiiiiiiiiiiiiiiiin.iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiuiiiuiiuiiiiMiThe Daily Maroon is having a hard timefinding something to campaign for. Theyhad their little blowout on the matter of com¬pulsory gym, and now they need somethingelse to fill Up space. We are in favor of start¬ing a campaign for the flu. There is a swellepidemic at Minnesota and the nucleus forone here. There are only two Betas able toattend classes (showing where the weak spotis) and a good many other houses are begin¬ning to go the same way. However, whatis needed is cooperation, and without it therecan be nothing accomplished; so what mustbe done is that everyone that goes to bed forthe week, whether it be for flu or any othergood reason .they should register w'ith theboard of Student Health.¥ * ¥Well, the heck weeks are all over and wehave little to say about them except that wewould like to nominate for oblivion whateverguy it was that kept sending cabs around toall the freshman standing on corners givingthe cab drivers instructions to tell the fresh¬men that they had been sent over to takethem to the Blackstone Hotel.* * *Poor Shindy has a tough time these days.No one seems to have any suits to be pressedand Shindy feels lucky if he can get one suitout of every fraternity that he tries. Theother day he walked into the Zeta Bete houseand somehow or another he got three suitsand the amount of profit that he would makeso confused him that he lost his way andwalked into a closet.¥ ¥Love’s swellLove hurtsIt’s hellAw nerts!¥ ¥ ¥And the scrambled word for today is“ROBEFE”.¥ ¥ ¥ONLY SEVEN MORE DAYS!!I Letters to the Editor'vVednesday, Feb. 3.Editor-in-ChiefDaily MaroonDear Sir:May 1 be permitted to ask a few questions andpossibly make a few suggestions about your pa¬per? I am rather disappointed at the type ofschool paper being put out by a university of thissize and standing. Some of its features are verygood and some are very bad. Mostly they arebad. The tremendous amount of space that iswasted and filler that is used is ridiculous for afour page paper at a university the size of Chi¬cago. 1 do not understand why more real newscannot be found.Perhaps this school is mainly interested in in¬tellectual subjects and that is the explanation forthe poor sport section. If that is intended to bethe policy of the paper all right then let us havemore intellectual news. The Norman Wait HarrisLectures last (week) were certainly deserving ofmuch more publicity than they received.But if this is a normal university there is alsolarge proportion of its students who are interestedin athletics and sports. At least there are manywho are interested enough to criticize the lack ofinterest and poor results of our athletic endeavors.1 he “Daily Maroon” has at times criticized thislack of interest. Perhaps it could go a long wayin helping create an interest by some good sports Iwrite ups. At least the summaries and box scores jof varsity basketball games could be published. |On I uesday, Feb. 2, there was a long article an-1ncuncing an all university track meet that dayat the new field house. On Wednesday, Feb. 3,the paper was silent about that track meet. Does ]the paper merely reflect the student body’s lackof interest in sports or perhaps is that general lackof interest due, at feast in part to the failure ofthe student paper to keep the student body in¬terested in what is going on around the university.If the paper wants more good filler they mightpublish the box scores of all the 1-M basketballgames. That would certainly take up a lot ofspace and woud at any rate be of interest to thosewhose names appeared. But why not give usmore real news when there is plenty of news andhave the filler out altogther? jYours for a better paper, {Disappointed Subscriber. ' IDEPTH SOUNDERSFOR AIRCRAFTWITH the application of electricity to aircraftinstruments, another chapter was written in theannals of air transportation. To-day’s ship is not onlyswifter but safer and more dependable. Moderndepth-sounding devices indicate instantly the height ofthe ship above the ground surface. A unique featureof General Electric’s recently purchased monoplaneis the almost completely electrified instrument panel.The most recently developed instrument is the sonicaltimeter, which provides a quick means of indicatingchanges in height above ground. Sound from an intermittently operated air whistle is directed down¬ward. The echo is picked up in a receiving megaphone,and the sound is heard through a stethoscope. Theelapsed time between the sound and the echodetermines the height. Tests show that water, build¬ings, woods, etc., produce echoes that are differentand characteristic.Besides developing a complete system of aircraft in¬struments, college-trained General Electric engineershave pioneered in every electrical field—on land, onsea, and in the air.GENERALWELECTRICSALES AND ENGINEERING SERVICE IN PRINCIPAL CITIF3IJohn Barden and Grace Graver, co-chairmen of the Freshmen Executive CouncilGrace: ^ iroiiUln’t hmw ntis.:r(l flii< (h-p.-i’.-iin, j< rJohn: Srithcr \roitU1 / If i/on’ic I nf ih> //n/i cmiS(iri\ Ihnihifi (it Hdshiv rmi ri',irnl nn' of ■hot.Can a New Shirt Help You Pass a Mid-Term?'l oLi hct It can. Because now that you\ eciecided to roll up t'our sleeves and getdown to business you’ll feel a lot betterdoing it in a new shirr. Baskin’s ’Frumpeter shirts will just fill the bill. Per¬haps you remember seeing them at oneof Baskin’s stores. . . fine smooth clothand the smart st\le that made them just what you were looking for. .\11 ex¬cept the price, for I'rumpeter shirtswere made for people that can affordthe be>t. But here they are todayat irresistable prices. .\ complete lineof full shrunk, neck band or collar at¬tached types, in light shades of blue,green, tan or in white broadcloth. .Andthey sell for >1.25 each.BASKINow ne can^(DbR^a §0 0 nTHE DAILY MAROON, WEDNESDAY, FEBRUARY 10, 1932 t^age IhrecTheGrandstandAthleteHERBERT JOSEPH JR. OLSON AND WRIGHTLEAD MAROON GYMTEAM AGAINST OHIO\Vt overheard Pat Page telling a^tory the other day about one ofthe lads on his cage team down atIr-ilara. We print it very definitelywithout permission of the copyrightowntr. It seems that this Hoosierhcopman was six feet five or six orten inches tall or something, and,„f g'later importance here, wore<izt tourtoen shoes. It seems that,although the entire resources of theIndiana athletic department wereput .nto action, no brown basketballshoe^ of that size were to be found.But they came across some whiteon«> that answered the description.So to make them look like the restthey dyed them brown with iodine.The lad wore them for the firsttime in a game, but discovered toolate that iodine burns even whenan-c a' a dye. In fact his feet be-(anu well blistered; very well blis¬tered. History has it that this ladplayed th^ fastest game of his ca¬reer that night.*****It would begin to look as if fIo«:ha' taken the Northwestern basket-hall team by the hand and is lead¬ing them through all danger. OnceaLmir. they manage to just nose out<onie poor rival and remain at Tn^•o! (f things. The number of closecamo that have been played in the('inference this season (excluding'■ u;.i.'o' .'■eems unusually large.1 wi, is L'etting better all the time.It, lookod very bad when the'''•van:f>od our own Mnioons last.^at irday but when they gave Min-r. '. ta a nice scare the other nightt : ecame evident that the Haw-ivo aro very much on the ui'<-Tadt .Minne.sota has the excuse'ha: f.v of its regulars got u|) from'0 '.-hod:- to play. But how good'i.at i.'. we’re not sure.Al t luigh most everybody thoughtI’lird.K would heat Ohio State,which they did, they had quite aUnit luing it. The party had to go:i't( vottime. However, we feel like'■tToring our condolences to Ohio,tiK v were not rated as much ofa contender before the season. Theyha\(- done a nice job of scaringtht otriois.' hicago faces Purdue hero this•''aturday. About the only brightWay of looking at things now is tomake the bright observation that’ht\ haven’t anything to lose”,•''"ii.diow or other we lielieve thatWith the men available the team'h(iuld i>e doing a whole lot betterTheie are really some pretty fant'iayor' there. E:|actiy what’s''fftig. we don’t know. And if wedie \v( probably wouldn’t say.*****The wiostlei-s, grapplers and ma;-M t forth on their second east-invasion today. They meet•'mr 'oanus in three days. Some in- ' With George Wright, Coach Danj HoflFer’s current sophomore phenom,I back in competition, the Maroon: gym squad looks to its meet withI Ohio State at Bartlett gymnasiumi Friday night merely as a second test! before its tougher Conference en¬gagements. Chicago which had al-I ready beaten the St. Louis Y. M.I C. .A. outfit was booked for Minne-' sota for this week-end but as a re-I suit of dropping Wi.sconsin from its.schedule the meets had to bechanged around. ^! Wright who with Captain Everettdlson, forms the nucleus of theteam, had a wrenched knee whichj has responded sufficiently to treat-1 ment to permit him to competeagain. Although his dismount.s will; he impaired by having to favor theleg. Coach HofTer believes hLs per¬formances will more than make upfor what points he might lose onthat score.I Inasmuch as Wright is still un¬able to tumble. Coach Hoffer willhave to present a revamped lineupFriday in order to place three menin each of the events and still re¬main within the Conference limita¬tion of six men on a team. Olson,who has improved steadil.v since theY. M. C. A. warm-up will he in pier." ty goo<l enough condition lo cleji"; uj) with Wright in the rings, hori¬zontal iiars. parallel bars and thehorse, and will also enU>r the tumb-I ling. Scheruhel will replace Mur-■ phy in the rings and will tumblein place of Wright. Alvarez in thehorizontal and parallel bars- Nord-hoiise in tumbling, and .Adler in thehorse will complete the lineup.Ohio State, which had a rathermediocre squad last year and astrong team the two years preced¬ing that, is not expected to he verygood this seas(»n. They engage Illi¬nois .Saturday night at Urbana.qiiisitivc souls hereabouts are won-ilering how come all the otherteam.s, except the basketball outfit,are being kept close to home thisseason, while the wrestling aggre¬gation is allowed to wander hitherand yo.n. The reason that the otherteams are kept at home is entirelyfinancial. .So are the wrestlers’ trip.s..Some sizable guarantees make pos¬sible these excursions and if otherteams got them they would see someforeign scenery too. Quite plain,eh?TRY OUR SPECIALSUNDAY DINNERSpecial Middle-nite LuncheonsSelected Quality FoodJ. & C. Restaurant1527 E. 55th St. Dor. 10361CHEER ’EM UP- - WITH - -VALENTINESFunny ones, serious and sentimental ones, pretty and•sly ones ,hut mor.tly funny ones.'Cxt Sunday is the day. No time to lose. Make yourhiends, relatives, sweethearts “and others smile.OUR STOCK IS COMPLETEWoodworth^s Book StoreOpen EveningsPhone Hyde Park 1690 1311 E. 57th St.Near Kimbark Ave. Maroon Wrestlers Leave TodayFor East, Meet Four TeamsHoffer’s Outfit MeetsBuckeyes FridayEvening The Maroon wrestling team leavestoday for the east where it willmeet four teams before it returnsto the city late Sunday. The firstteam the Chicago wrestlers willmeet i.s Mechanics Institute atRochester, New York. The teamwill arrive there in time for weigh¬ing in tomorrow afternoon and themeet is scheduled for toi!..;rtownight.Mechanics InstituteMechanics Institute lost earlierin the .season to Western Reserveuniversity by a 14-11 score. Threeweeks ago in their first eastern trip,the Maroons defeated Western Re¬serve 19-11, and so expect to repeatthis first victory over an easternteam by downing Mechanics Insti¬tute.Following this first meet, the teamwill move on to Cambridge, Mas¬sachusetts, to meet Harvard univer-versity Friday afternoon at 11. Theywill leave Cambridge at 0 forLancaster, Pennsylvania, for theirfinal meet of the trip with Frank-line and Marshall college.Nine Make TripNine men will make the trip in¬cluding Coach Spyros K. Vorres.They include: Fred Louis, 118pounds; Bernstein, 12G pounds;Burton Sherre, l.'l.'v pounds; BionHoward, 14.^) pounds; John Heide1.'),") pounds: John Horn, 16.5pound.s; Robert Shapiro. 175 DEKES. PSIU.. PHI PSIS. ZETA BETES.BURTON 500. WIN l-M BASKETBALL GAMESpounds; and Captain C(irl Oabel,heavyweight.Coach Vorres has held hard prac¬tice se.ssions for the past two daysgetting the men in condition forthis trip. Another hard workout isscheduled for early this afternoonbefore the team leaves for the train.Coach Vorres has been emphasizingthe faults of the team as broughtout in the meet with Mimiesota lastSaturday.Chicago will he meeting Mechan¬ics Institute, Harvard, and Brownfor the first time. They have metFranklin and Marshall college forthe last two years. The Maroonslost last year at Lancaster, duepartly to the fact that Louis, 118pound w'restler had broken hisarm the day before at Penn State.The Maroons have broken evenin their meets so far this season.Saturday they defeated Minnesota1714 to 1014 in their first confer¬ence meet, and they won from West¬ern Reserve three weeks ago atCleveland. They have lost to IowaState Teacher’s college and to PennState college.Three more meets remain on theschedule after the matches of this iweek end. These are three con-1ferences meets with Iowa, February20. Illinois, Fbruary 27; and Wis¬consin, March 6. The conferencemeet i.s scheduled at Bloomington,Indiana, for the following week end. One Sided Scores Feature Evening’s Contests;Burton 600 Wins on ForfeitThe intra-mural basketball sched |ule was resumeil last night with |four B- class games and two A- >class games. Some very snappy jplaying was presented for the hen- !efit of a rather sizeable crowd of 'spectatoi's. These few bright spotshowever, only served to brighten alather dull evening of medicore (al¬though spirited) basketball.Tau Delta Phi heat Phi Beta Del¬ta in what was indubitably the bestgame of the bunch. The final scoiewas 18 to 13, with fast going allthe way. Bronner and Schwab werehigh point men for the Tau Delts;and the two Weisses w’ere the PhiB. D.’s stars. Probably the bestplaying of all, though, was that ex¬hibited by Will Goodstein, one ofTau Delt’s guards. Goodstein, kformer high school star, would bta good man on any team.Burton 500 beat Burton 400 bya smashing score of 18 to 8. BillieAronoff starred for the w'inners;and Robbins sank most of the los¬ers’ baskets.Delta Kappa Ei>silon boat Psi Ul)y a score of 20 to 12. The Deke.'out played their opponents but itwas fast furious, terrific, and hor¬rendous. Madden of Psi U. huri his ankle at the half and had towithdraw.Psi U. II sank the S. A. E.’s un¬der the huge score of 22 to 5, Wor-ner, captain of the Psi U. team ledhis pals to an easy victory. Hiltonof Psi U. was outstanding for hissuccessful long shots.Phi Kappa Pi massacred theZeta Beta Tau’s by a 34 to 2 score.Bowman of Phi Psi scored 18 points.This was an uninteresting, one¬sided game from the start.Z. B. T.’s Alpha team beat A.T. O. in a 15 to 13 game. Therewere no stars, and the game w'asextremely dull. Poor playing mark¬ed both teams.Last night’s games presented theusual bill-of-fare found in I-M ba.s-ketbll— few snappy, fa.st showingsintei'spersed between some slow,amateurish games. Last night thegood games were very good, andthe bad ones were very bad.Burton 600 won by forfeit fromBurton 300.LIND’S TEA ROOM6252 University Ave.Special Luncheon 40cDinners 50c and 60cThe Chesterfield soloistALEX GRAY i'K ^•'1-© 1932, Liggett & Myers Tobacco CoWhether it’s a tender old love song ora dashing hit from the latest show, there’sthe deep thrill of real music in whatever hesings. Hear his fine voice in the ChesterfieldRadio Program. And hear Nat Shilkret, too,with his beautifiiUy-balanced big orchestra.E.S.T. C.S.TThe Chesterfield Cigarette program...Every night,,,except Sunday...Entire Columbia Network, coastto coast... 15 minutes of Music that Satisfies...dnPage Four THE DAILY MAROON, WEDNESDAY, FEBRUARY 10, 1932PROFIT AND LESSBy Thomas and GeaganNow is the time for all jfood men jto come to the aid of their pai\y j....with a date, of course. What!party? Why Oswald, the ('. A. ;Valentine Dance to be .'^urc |Thursday ni^ht, eipht thirty; ad-!mis!sion per coujtle or staj;. .Ke thar, son!Did you know that the ('. & .A..school now piibbAhes a monthlynews bulletin as a supplement tothe Quarterly .lournal of Ru'iness’.’ ^’I’he bulletin contains last mimiti 'report,t5 on the results of research ^projects, market surveys, etc. ofstudents and faculty. Much of this 'information is of considerable value ito the people on the “tirin^r line".The material is prepaifd by the |class in W'ritin^r for Publication, and iedited bv .Messrs. Fre<‘man and Dud- 1dy..Add Items of inteieist; Harriet i Lemon, June Raff and Joe Sherryare conducting: a market survey forMarshall Field & Co. preparatoryto securing: the Field advertising ac¬count for the campus publications |. . . . It is rumored that the Lucky |Strike Dance Orchestra may lur- |nish the music at the big Senior jdance next quarter lack Smuc- ,ker has been officially designatedas the Commerce Casanova. For'reasons best known to themselves. 'the designators prefer to lemainantmymous. . . .Hal I’ress is lookingfor a ride to the Commeice dance;Packarcis pieferred se/. he....Hel-(‘11 Crimes and Fd Fagan claim thatthey have at last mastered the Cul¬bertson system, and challetige allcomers.... The Balance Sheet willbe out in a few weeks. Kditor t'oe isworking night and day on the ma.s-lerpiece . . . The proprietors of thishere new col. wish to emphasizea,gain that contributions are grate¬fully received, nay solicited. Afterall even such brilliant brains(ahem! I iui ours run dry orsomethin’ T O D A Yon theQUADRANGLES FACUITY, STUDENTSHEAR LORADO TAFTIN MANDEL TONIGHTWHOISOUR NEXTPRESIDENTHe wears no man’s hatA Great Reorganizer(And How)Next Week thePHOENIXLaunches ItsCandidateFEBRUARY 17 The Daily MaroonNight editor; J. Bayard Poole..Assistants; Robert .Alvarez andKu,gene Patrick.Music and Religious ervicesDivinity cha|)el: ‘‘What Mean-Mo.st in Religion to Me. 11.” Pn^fessor William C. Graliam. 1‘_*. in.foseph Bond chapel.•Musical Vesper s(‘rvie(‘. at J inthe University chapel.Cniversily Vesper Service, Uni-V(>rsity cliaiiel- o. Clara .M. Sehles-sin.ger, contralto soloist of the cha-])el. will sing the following groupof solos: Bach’s “Fugue in G min¬or”; Kodaly’s “Praeludium”; andBach’s “Before Thy Throne I( ('iiu”.Undergraduafja Organirations.Avukab; “Ramlding Through Pale.sfine.” Meyer Ilalus-hka. 48(1. inJoseph Bond chapel.I’nivrrsit.v Student Social com-niitti'e will simnsor an Open Housiin the Library of Ida .Noves hall,at 8::50 ^'or the students and facult,,of the Giograpliy. Gcob'gy andKtiglish department''.Departmental Organizationsriu‘ Alathematical club meets at1:80 in Fckhart 'JOti.The /oido.eiciil (lub meets at18(1 in Zoology d'.b “Ci 11 Respira¬tion.” .Associate Professor RalphGerard.The Sin-ial Service Administration club meet< at 7:4.') in the So-( iai .Science ,Asv-einbl.\ room.New Proposed Plan for Unemploy¬ment Insurance in the Unit* dSlates.” Professor Paul Douglas,ivilscellancousWilliam Vaughn .Moody Founda¬tion lectiue: “Some of the Meaningsof Sculpture.” Lorado Taft. S:15 in.• IMandel hall. Tickets may he obtain¬ed without charge in tjie Iiiforma-tior office.Facult.v Women’s luncheon, at 18in Ida N’oyt hall.Radio Lecture; ‘‘('olonial Litera¬ture.” Professoi Percy Royntion. 8A. M. on WMAQ.I’ublic lecture: “.Ad\ertising (.Ad¬vertising .Manager’s Standpoint).”Geo’ge Sciiaeffei', .Advertising man¬ager. M:ii .'hall f’ic Id and Co. 8:80-in Ha-^kell 108. iThe Intericji Decorating group of(he Dames Club will meet in the.AUnnni room of Ida .Noyes hall,from 2-4. (Continued from page 1)and an L. H. D. from the Universityof .Northwestern. He is a non-resi¬dent professor of art at the Univer-sit.y of Dlinois.H i.s principle works are ‘‘Solitudeof the Soul” at the .Art Institute.“Rlackhawk” at Oregon. Illinois, theColumbus Memorial Fountain atWashington. D. C.. “Thatcher Mem¬orial Fountain” at Denver- Colo¬rado. ‘‘FounUiin of Time”. “Lin¬coln” at Urhana. Illinois. “The Pio¬neers” at Klmwood. Illinois, and“.Alma Mater” at the University ofillinoi.s.• He is a member of the .American.\(ademy of .Art. Letters and Sci¬ence. the Nati(^nal Sculpture society,an honorary member of the .Artist’sInstitute of .America, member of theBoard of .Advisors of Illinois, anda member of the National Commis-.'ion of Fine .Arts at Wasbing'ton-D. since U.)28.VISITORS TINKERWITH EQUIPMENTIN NOVEL EXHIBIT BEAUTY HINTSAll types and textures of haiimust have proper care to bring outits greatest beauty. Because of thegreat difference in texture all haircannot be cared for in the .samemanner. Hair that is excessivelyoily should not receive the sametreatment as dry hair.Most minor hair tnouble comesfrom improper shampooing. Thejioint to bear in mind is first of ailto have the proper soaj). This soapshould be flaked and dissmlved in ;hot water. If the hot water does not ,di.>;solve the soaj) readil.v. the solu¬tion should he brought to a boil ^oviM- a flame. .After diluting thesoap to scalp temperature the mix- |ture sfiould be applied freely to the ■damp hair.When .you hear the remark, “Ididn t get the soap out of my hairalthough I rinsfd and rinsed,” thereason for this condition is not suf-ticient soap application. There aremany fine domestic sotaps on the market, but the best soap for sham-pooing is imported olive-oil Ciri jieMrs. A. B. Coaklcy Phone Mi.l >:iojA. B. C.5504 WOODLAWN AVEAMERICA‘S BEST CLEA.NER-When You Think of Cleaninn-ThirQuality 'Prices Reasonable We Call ar.ii r'*’ u.MISS LA MONDELLINVITES YOUPrivate Dining RoonDistinctively DifferentBE OUR GUESTDINNERS 55c and 7S<SUNDAY DINNER DE LL Xl85cAFTERNOON TEAFRENCH CUISINE'FS CHATEAU1342 East 53rd Street(Continued from page 1)should have on your house, for it is99.8'< effective! Vi.^itors to the mu¬seum are .^hown the amount of cur¬rent their electric toa.steis use. theywatch an electric charge as strongH.s that used iti an electric chairtravel up a rod and hop out intospace..Along one wall i.s a snmil-scalcworking apparatus similar to thatused by Professor Michelson ismeasuring the speed of light. Onecan [leei into the instrument'^, watchthe mirror revolve 80t) times a sec¬ond- sending a beam of light »).'feet away and catching it again toindicate on it."- len.s the .speed withwhich the light has travelled.This museum is open from 8 until0 every day except Saturday—onSaturday, from 9 until 12. .A stu¬dent of Physical biws or Greek literature will find that a visit therefar surpasses the securing ofknowledge from text books.(This is one in a series of articleson the work of outstanding Univer¬sity departments. Another will ap¬pear next' Wednesday.)Del-Ores BeautySalonMrs. Frederick E. HavillPARISIAN CHICApproach your evening's social activiti***with the assurance, poise and allure of thetrue Parisienne.No need to show the fatiKue of IxisinessI’area or shoppintr hours. Come to our beautysalon for revivifyinK, toninK, akin and com¬plexion treatments—there will be a newsparkle In your eyes—the trlow and charmof youth will be yours -delicate, deliKhtTul.Tuesday, Friday and Saturday9 .1. M. to 9 .1/.5656 Kenwood AvenueTelephone Dorchester 1975ttmtrn—T. P.exclaims: TALK ABOUT A JACK OF ALLTRADES!Only I m master of everything 1 try.No matter what you want, I’m alwaysready for you. Looking for a job? Seewhat l‘ have to offer every day. Needa little cash, or hunting for somethinglost or needed? Make up a list of whatyou have to sell, or of the things youare looking for, and then sit back andwatch me tell my 6000 friends aboutit. Phone Hyde Park 9221.WANTED—Man student to tutorshorthand, typintr and bookkeep-iny in exchanjre for room in priv¬ate home near the University.Hours of work 7 to 10 P, M. Fri¬days and Saturdays. Mr. Kennan. STUDENTS—Every automobileowner is willing to pay $2 for 116worth of service on his car. Crew^ dtanaiter gets half. For details see"^'Mr. Kennan.WANTED—Girl to wait tablea InY-.^Spoth Side tea room from 6 toP. M., daily. . Compensation:^'-Dinner. $.20 per hour and tips.Miss ^binson. A BUSINESSMOTIVEPOWERThe time must come when all businesseswill consider the advisability of advertisingin the same spirit that a manufacturer pon¬ders over the advisability of adopting anew machine. One does not install a pieceof labor saving mechanism because the ef¬ficiency of the business requires it.He expects the new machine to reducehis cost to operate—perhaps to make a bet¬ter product—and thus to aid him in meet¬ing competition and making larger profits.Advertising is exactly similar. The manwho refuses to consider it as a possible ex¬pedient, simply shuts his eyes on one ofthe problems of his business. He might aswell ignore the banks as sources of creditwhen he has need to borrow capital.On the other hand the man who looks t(4advertising to checkmate all the weaknessand short comings of his business and t(3carry it along to victory despite these, has achild-like faith in the miraculous.Advertising will not make his product orhis service any better than they are, but itwill bring him the full benefits of their mer¬its. It •will not eliminate wastefulness inhis factory or his store; but it will reducehis cost to operate. It will not make illog¬ical selling methods successful; but it willassist good selling methods, and often pointthe way of improving them. Advertisingis the most expension motive power thatthe manufacturer or merchant can buy to¬day. It is a form of stimulus that bringsexcellent returns on the investment.